A meeting of the Film Oversight Board of the Information Department was held in Karachi under the chairmanship of Senior Minister of Sindh for Information, Transport and Mass Transit Sharjeel Inam Memon, in which a detailed review was held of the progress of the ongoing film projects, their completion, future strategies and various issues related to the promotion of the film industry.
The meeting was attended by Information Secretary Kashif Gulzar Sheikh, Director General of Information Moiz Pirzada, Films Director Hizbullah Memon, board members Zhalay Sarhadi, Waqas Rizvi and other relevant officials. During the meeting, a review was taken of the progress of the film projects being prepared under the management of the Information Department, while discussions were also held on the projection of films, domestic and foreign distribution, participation in various film festivals, and collaboration with the private sector, digital release and advertising strategies in line with modern requirements.
On this occasion, various aspects of effectively introducing the Sindh government’s film projects through OTT platforms and social media were also considered so that these projects could be reached by maximum people. Addressing the meeting, Sharjeel Memon said that the Sindh government was taking practical steps for the promotion of film and creative industries. He said that quality films were the best means of effectively presenting the culture, history, tourism and social values to the world, therefore, high quality, modern requirements and international standards were being specially taken into account in film projects.
In the present era, the senior minister said that digital platforms were playing a key role in the success of films, therefore, the film projects of the Sindh government should be introduced on a large scale by using OTT platforms and social media effectively. He emphasized that the promotion of the film industry will not only provide new opportunities to young creators, directors, writers and artists, but will also effectively highlight the positive and bright image of Sindh at the national and international levels. The OTT (Over-the-Top) platform is a streaming service that delivers media directly to viewers via the internet.
